Stitching in Saskatoon

BOOK REVIEW: Craft a Creative Business by Fiona Pullen

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Craft a Creative Business: Making & marketing a successful creative business
by Fiona Pullen 
Published by Search Press Ltd (2015); 240 pages; paperback

What happens when the complicated concepts of business meet a creative entrepreneur? Learning and fun. Fiona Pullen (@craftabiz on Twitter) shares her extensive experience with creative entrepreneurs in this straightforward, no fluff book.

 

 

Craft a Creative Business is a much needed primer on not only business tactics, but the importance of putting your best self forward. It is laid out in six easily read sections that take the reader through the steps in creating a business from scratch, using the digital age to your benefit, and selling your products both online and off. Pullen shows the importance of understanding the legalities of owning a business, helps you decide whether self employment is for you, designing the best look for your business, and using the digital age to build your success.

Each section is complete with activities that will help you think through the development, maintenance, and promotion of your creative business. Pullen includes snippets of advice from other well-known creative entrepreneurs. She closes each section with a list of further reading and resources that will help you access the tools that helped her reach her own success. Don’t forget to check out the accompanying website, http://www.craftacreativebusiness.co.uk/, for updates, downloads, marketing advice, and her blog – where she talks more about what it takes to build and maintain a successful business in today’s digital age.

I recommend this read to anyone who wants to know what it takes to be a success entrepreneur. Although the context is about business in the United Kingdom, the information and concepts are easily transferred to nearly any business type across the world.

Get your copy:

I must note that this book is published in the United Kingdom and that Pullen is a successful business woman working in the United Kingdom (find out more about her on her website). Even though the context is about the way things are done in the United Kingdom, the content is easily transferrable to all professionals, like you, working around the world.
The book is available for order from:

More information:

Pullen provides a lot more information about the concepts she talks about on the Craft a Creative Business website. Explore the book, access downloads, learn about digital marketing techniques, and browse her expert blog where she talks about issues and benefits of running a business.
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